09:00-10:00 - Conference Registration – Coffee and Tea

10:00-10:30 - Keynote Presentation: The Need for an RFID Policy in Europe - Viviane Reding, Guest Speaker: Robert C. Cresanti

10:30-11:00 - Coffee Break: Exhibition Viewing and Speed Networking

Morning session: Policy Options for RFID - Chair: Jorgo Chatzimarkakis

11:00-11:15 - RFID: A Chance for Europe - Jorgo Chatzimarkakis

11:15-11:45 - A First Appraisal of the RFID Consultation: From Vision to Planning and Action - Gérald Santucci (Intervention)

11:45-12:45 - Panel Discussion: Which Policy Should Be The Policy?

• Edit Herczog
• Catherine Trautmann
• Andrea Huber - a view from industry: "RFID in Europe: Benefits and Policy Challenges"
• Emilie Barrau - a view from consumer organisations - on behalf of The Danish Consumer Council
• Freek Posthumus - a view from SMEs: "Make RFID fit for SMEs"

12:45-13:00 - Questions & Answers Session

13:00-14:00 - Networking Lunch & Exhibition Viewing

Afternoon session: The Way Forward for RFID in Europe - Chair: Marc J.C. de Jong

14:00-15:15 - The International Perspective

• Lara Srivastava - An ITU Perspective
• Daniel W. Caprio Jr. - A U.S. View of RFID
• Zhiwen Zhang - China RFID Industry and Market
• Ryo Imura - Practical Considerations for the Implementation of RFID for the Ubiquitous Information Society

15:15-16:15 - Setting Tomorrow’s RFID Policy Agenda – Towards The Secure, Privacy-respectful and Legally-compliant Implementation of RFID Technology

• Alexander Dix - RFID and Privacy- an Antagonism?
• Cornelia Kutterer (Intervention) - How Can We Ensure that RFID also Serves Consumer Interests?
• Jörg Pretzel - GS1 Europe: The Voice for eCommerce in Europe
• Florent Frederix - The Next Steps in the EU RFID Policy Initiative

16:15-16:30 - Afternoon Refreshments

16:30-17:00 Open Discussion

17:00-17:15 Closing Comments - Jorgo Chatzimarkakis, Gérald Santucci

17:15 - End of Conference